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economy | Poller & Jordan Advertising Agency http://advertisingmiami.com Websites, Google Ads, TV, Radio, Print, Graphic Design Thu, 02 Oct 2014 13:17:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.4 https://i0.wp.com/advertisingmiami.com/wp-content/uploads/2018/02/cropped-POLLER_512.png?fit=32%2C32 economy | Poller & Jordan Advertising Agency http://advertisingmiami.com 32 32 7844989 Clear Channel Becomes iHeartMedia http://advertisingmiami.com/advertising/clear-channel-becomes-iheartmedia/2122 http://advertisingmiami.com/advertising/clear-channel-becomes-iheartmedia/2122#respond Thu, 02 Oct 2014 13:17:42 +0000 http://www.advertisingmiami.com/?p=2122 In a windfall to business card printers across the country, Clear Channel has changed it’s name to iHeartMedia. From the press release:

“iHeartMedia reflects our commitment to being the media company that provides the most entertainment to the most engaged audiences wherever they go, with more content and more events in more places on more devices,” said Bob Pittman, Chairman and CEO of iHeartMedia, Inc. “We have massive consumer reach and influence across our platforms because we know how to program the live content people want to hear, see and share right now, we are the largest mobile media company in existence — more than 60 percent of our broadcast usage is out of home, compared to just 30 percent for other mobile devices – and we deliver more live programming than any other media company today, built on the national and local on-air personalities who are the heart of our powerful broadcast radio franchises. Combined with Clear Channel Outdoor’s reach of over half a billion people worldwide across 30 countries and five continents, it’s clear that no other company can match our reach or broad spectrum of media platforms.”

Adding to the confusion, iHeartMedia is actually a holding company for iHeartCommunications. Outdoor will continue using the Clear Channel name, even though “clear channel” is originally a technical term in radio broadcasting.

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My bet: Before the year is out WPBT & WXEL merge http://advertisingmiami.com/business-news/my-bet-before-the-year-is-out-wpbt-wxel-merge/2035 http://advertisingmiami.com/business-news/my-bet-before-the-year-is-out-wpbt-wxel-merge/2035#respond Thu, 13 Feb 2014 17:18:59 +0000 http://www.advertisingmiami.com/?p=2035 Yep, I’m thinking by the end of the year there will be one public TV broadcaster covering from Miami to the Treasure Coast. What say you?

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Five formats in four years http://advertisingmiami.com/advertising/five-formats-in-four-years/2009 http://advertisingmiami.com/advertising/five-formats-in-four-years/2009#respond Tue, 22 Oct 2013 14:25:50 +0000 http://www.advertisingmiami.com/?p=2009 By my count, 103.5 FM radio in Miami/Ft. Lauderdale has been five different formats in the past four years:

  • The Beat
  • SuperX (Hispanic)
  • She’s Only Rock ‘n Roll 103.5
  • Variety 103.5
  • Bangin’ Hip Hop
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Is the Miami media market “finally healing from the recession?” http://advertisingmiami.com/advertising/is-the-miami-media-market-finally-healing-from-the-recession/2007 http://advertisingmiami.com/advertising/is-the-miami-media-market-finally-healing-from-the-recession/2007#respond Mon, 23 Sep 2013 17:28:25 +0000 http://www.advertisingmiami.com/?p=2007

Five years after the start of the Great Recession, the Miami media economy is finally making strides in its recovery, led by a surge in TV advertising from auto dealers and manufacturers.

Many categories have contributed to the improving TV market in Miami, but none more so than auto.

“We’re in September and it’s plain to see that this is the year automotive is back,” says Mike Poller, president at the Miami agency Poller & Jordan Advertising. “The TV stations are getting rates and holding rates like they haven’t in the past five years.”

Read more at MediaLife

 

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Clear Channel’s midwest moves http://advertisingmiami.com/advertising/clear-channels-midwest-moves/1806 http://advertisingmiami.com/advertising/clear-channels-midwest-moves/1806#respond Sat, 24 Nov 2012 03:13:35 +0000 http://www.advertisingmiami.com/?p=1806 According to the Toledo Blade newspaper:

Debt-ridden Clear Channel, headquartered in San Antonio, has been quietly pruning its corporate structure since late 2011.

more here

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Positive powerboat sales trends http://advertisingmiami.com/business-news/positive-powerboat-sales-trends/1793 http://advertisingmiami.com/business-news/positive-powerboat-sales-trends/1793#respond Wed, 21 Nov 2012 15:17:33 +0000 http://www.advertisingmiami.com/?p=1793 power boat sales trendsThree years of positive trending sales for the powerboat industry. Boats are not what you call a necessity… While absolute volume of boat and motor sales may not be back to where it was before July 2008, this trend speaks well for the overall economy.

Thanks to Info-Link for the data

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More Florida tax dollars at work in Georgia, Minnesota http://advertisingmiami.com/advertising/more-florida-tax-dollars-at-work-in-georgia-minnesota/1758 http://advertisingmiami.com/advertising/more-florida-tax-dollars-at-work-in-georgia-minnesota/1758#respond Mon, 19 Nov 2012 14:46:45 +0000 http://www.advertisingmiami.com/?p=1758 Florida’s award of a branding contract to a Tennessee firm drew widespread criticism. Now we have more from the “Great Moments in Opportunity Cost Calculations” department:

• First, Tallahassee PR firm owner Ron Sachs has gone on a “facebook rant” about the City of Tallahassee awarding $23k web development contract to an Atlanta, Georgia firm. More here from StateImpactFlorida.

• Next, Deluxe Corp. of Minnesota just received a $60k contract to provide online advertising to the State of Florida.

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Venture Boat Company Relaunches http://advertisingmiami.com/business-news/venture-boat-company-relaunches/1798 http://advertisingmiami.com/business-news/venture-boat-company-relaunches/1798#respond Fri, 16 Nov 2012 17:41:38 +0000 http://www.advertisingmiami.com/?p=1798

The renowned South Florida-based Venture Boat Company is back and better than ever, with new additions to the lineup that close the gap between serious sport fishing and leisurely group excursions. Under the leadership and guidance of new owner, Lee Heaton, Venture Boat Company has undergone a complete modernization, adding a number of innovative improvements to their existing models, introducing new models and moving production to the world-famous American Custom Yachts (ACY) facility in Stuart, Florida. Distinguished for their unmatched craftsmanship and uncompromising attention to detail, ACY was the natural choice to help build the new Venture line, combining state-of-the art boat building technology with experience that is second to none.

Featuring new management, branding, an updated user-friendly website and enhanced customization options to meet each client’s unique boating needs, Venture Boat Company has updated every aspect of business to provide unmatched customer service and attention to detail. Dedicated to high-performance quality, Venture Boats is committed to using only the best materials, including biaxial fiberglass, Kevlar, Divinycell PVC foam core and vinylester resin, with all construction materials specifically chosen to improve performance and strengthen durability.

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Spanish Broadcasting System Helps Sandy Victims http://advertisingmiami.com/business-news/spanish-broadcasting-system-helps-sandy-victims/1747 http://advertisingmiami.com/business-news/spanish-broadcasting-system-helps-sandy-victims/1747#respond Fri, 09 Nov 2012 13:05:16 +0000 http://www.advertisingmiami.com/?p=1747 Here in South Florida we know better than most how difficult it is to pick up the pieces and rebuild after a hurricane. Now imagine a foot of snow making things even worse…

In response, Spanish Broadcasting System is launching a fundraising drive for AmeriCares Hurricane Sandy Relief Fund. The three-day “Hispanos Unidos” campaign kicks off today with a radio/telethon on the company’s radio and television station MegaTV. Listeners of the company’s 22 Spanish-language stations will also be invited to donate by phone, text message or via the AmeriCares website

To donate, call 1-800-806-2760, text “live” to 25383 or go to americares.org/hispanosunidos

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Local TV to realize “largest increase in history” from political spending http://advertisingmiami.com/advertising/local-tv-to-realize-largest-increase-in-history-from-political-spending/1727 http://advertisingmiami.com/advertising/local-tv-to-realize-largest-increase-in-history-from-political-spending/1727#respond Mon, 17 Sep 2012 11:29:44 +0000 http://www.advertisingmiami.com/?p=1727

Thanks to a tight presidential race and unlimited political ad spending by corporations for the first time, political advertising on local television stations will grow by more than $500 million compared to 2010  to a total of $2.8 billion — marking the largest dollar increase in history — according to a report by Moody’s Investor Service released Thursday” says the Hollywood Reporter.

Citizens United shifted spending from the candidates to outside groups. While candidates qualify for “lowest unit rate,” these outside groups do not. That’s a windfall for radio and TV…

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