creative | Poller & Jordan Advertising Agency

Will automation eliminate Radio Sales careers?

mikep — Thu, 19 Nov 2020 16:49:17 +0000

iHeart is promoting their AdBuilder as a system that allows clients to create campaigns “without any back and forth with a salesperson.”

Media Sales careers are endangered as more and more business goes online and “self-serve.” Of course, these are the people who also get the client’s name wrong in their own blog post….

Im Flattered

admin — Wed, 23 Jul 2014 19:03:05 +0000

CopyScape allows you to paste in two different URLs and it will highlight where the words match on the pages. I just found a web page with 231 words copied and pasted directly from a five-year-old post of mine. If imitation is the sincerest form of flattery, I’m flattered. X 231.

Show Car Graphics

admin — Fri, 21 Mar 2014 21:53:47 +0000

How Publicis, Omnicom merger will change industry

admin — Wed, 31 Jul 2013 00:10:55 +0000

Mike Poller, co-owner of Poller & Jordan Advertising Agency in Miami Fla., sees a positive for the two companies. Poller told me that: “The whole point of this is to create efficiencies. Efficiency means fewer people, offices, etc.”

“They will eventually consolidate operations,” he continued. “Unless they gain or lose clients, this should not affect the creative, production and media headcount too much.”

Read the entire article in the New York Business Journal

Flood Smart Radio

admin — Fri, 15 Mar 2013 04:09:58 +0000

The National Flood Insurance Program (NFIP), — I think — is currently running radio commercials urging listeners to “just Google “flood smart radio.” I thought that was odd… literally sending listeners on a wild goose chase when you could just as easily point them to your website.

When you hit the search button, Google shows results. At the very top of the page is a Google ad taking you to http://FloodSmart.gov, the official NFIP site. The first two organic links are also to FloodSmart.gov but then it gets interesting…

Search result number 3 on the page is to FloodSmartRadio.com which is registered privately. This site redirects visitors to pages at southeastfloodinformation.com which is registered at a trailer park office in Chandler Arizona. I’m guessing an entrepreneur heard the NFIP commercial, realized FloodSmartRadio.com was available and has created a nice little niche selling leads to insurance companies.

Moral of the story? Don’t try to be too cute, don’t use expensive radio advertising telling people to search for something online… It’s much easier to simply point them to your website.

“Science: It’s A Girl Thing” campaign is reborn

admin — Mon, 07 Jan 2013 00:51:34 +0000

Remember the “Science: It’s a Girl Thing” European Commission fiasco? Well Curt Rice has made lemons from lemonade. For a good example of using crowdsourcing, read Curt’s rundown here. Of course, serendipity, in the form of having a Nobel Laureate reading your tweets, really helps get the ball moving…

Banners and backdrops

admin — Sun, 06 Jan 2013 04:29:00 +0000

When you want banners, vehicle wraps, interior graphics, talk to us about getting it done right, done on time and under budget. We know the ins and outs of large format printing and design.

November 20 TV shoot

admin — Wed, 21 Nov 2012 03:56:37 +0000

What did you do today?

Retired Ad Guy Cuts Loose

admin — Mon, 12 Nov 2012 13:22:44 +0000

A Short Lesson in Perspective by Lindsey Redding is required reading for all the “eager young worker drones queuing up to try their luck” in the creative field. And if you can remember a time before 1984, well, you’ll really enjoy this too…

We Really Know Better…

admin — Sat, 10 Nov 2012 16:20:46 +0000

Ad managers love to delegate. And the people they delegate to love to use PhotoShop. So this is what appears in you email inbox:

Nothing. C’mon people. Are we not supposed to know how to use all this technology and social media and stuff better than anybody? alt-text anyone?