The current rights deal on CC for the Heat is really a barter arrangement. Heat get the inventory and clearance and CC gets the programming plus a chance to sell ancillary programming around it – like the weekly Heat Magazine Show.
Hope this clears up the rumors and mis-stated facts floating around the market!
Same thing with Dolphins. The team owns all the inventory 2 hours closest to kick-off, the whole game and the two hours immediately after the game. The team also owns all the inventory in the Dolphins daily show on 940 whenever that starts. So CC will be selling the pre pre-game show and the post post-game show as Dolphins programming up against WQAM and WAXY’s Dolphins pre and post-game coverage. Double buyer beware!!
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