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http://advertisingmiami.com/advertising/science-its-a-girl-thing-campaign-backfires/1550 Websites, Google Ads, TV, Radio, Print, Graphic Design Mon, 07 Jan 2013 00:51:40 +0000 hourly 1 https://wordpress.org/?v=6.5.2 http://advertisingmiami.com/advertising/science-its-a-girl-thing-campaign-backfires/1550#comment-741 Mon, 07 Jan 2013 00:51:40 +0000 http://www.advertisingmiami.com/blog/?p=1550#comment-741 […] the “Science: It’s a Girl Thing” European Commission fiasco? Well Curt Rice has made lemons from lemonade. For a good example of using crowdsourcing, read […]

]]> http://advertisingmiami.com/advertising/science-its-a-girl-thing-campaign-backfires/1550#comment-740 Fri, 04 Jan 2013 22:24:03 +0000 http://www.advertisingmiami.com/blog/?p=1550#comment-740 Just to update: I ran a “crowdsourcing” contest together with the ESF and prize money, too. I wrote up a summary here, with the 3 winners: Science: It’s your thing! 3 steps to a crowdsourcing success http://bit.ly/Us73hB

]]> http://advertisingmiami.com/advertising/science-its-a-girl-thing-campaign-backfires/1550#comment-739 Wed, 27 Jun 2012 03:02:58 +0000 http://www.advertisingmiami.com/blog/?p=1550#comment-739 Glad you found our statement. And I don’t know which is worse, but I leave that you and your colleagues to debate. What’s clear, as you note, is that the launch was a disaster. And as we suggest in our statement, the kinds of issues we recommended for discussion cannot be traced in the teaser — although the website for the rest of the campaign isn’t bad. I wish I could publish the recommendations we made, just to facilitate a transparent post hoc evaluation. But, alas, there are proprietary issues … sigh …

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